creative direction & design For brands who want to look good now — and later.
I work with CPG, hospitality, and wellness brands as a freelance Creative Director and Art Director, embedded on a single project or brought in for ongoing creative leadership. Below is how I typically help. If your need doesn't fit neatly into one of these, let's talk anyway.
01
Brand Identity
& Strategy
Naming, positioning, visual identity systems, and brand guidelines built to flex across every touchpoint, from packaging to a hotel lobby to a product launch deck.
02
Art Direction &
Campaign
zDevelopment
Concept development and on-set art direction for photo and film, campaign, product, and lifestyle. I direct the story so the final assets feel cohesive across every channel.
03
Packaging
Design
Packaging design for CPG and wellness brands, from shelf-ready systems to limited editions, built to meet production and regulatory realities without losing the idea.
04
Digital &
Editorial Design
Websites, lookbooks, editorial layouts, and digital campaign assets that carry a brand's identity system online with the same rigor as print.
05
Creative Consulting
& Fractional Creative Direction
Ongoing creative oversight for brands that need senior-level direction without a full-time hire, reviewing work, guiding vendors and photographers, and keeping a brand visually consistent as it scales.
Who I work with
CPG and consumer brands · hotels, spas, and hospitality groups · wellness and beauty brands · lifestyle and fashion brands from early-stage to category leaders.
How it works
01
DISCOVERY CALL
goals, timeline, scope
02
PROPOSAL
deliverables, timeline, investment
03
DESIGN
emote or on-site, your call
04
DELIVERY
final files, guidelines, and handoff support