jasmine is
a Creative Director
based in miami, fl.
I'm a creative specializing in brand identity, art direction, production, and design. As a freelance Creative Director and consultant, I help brands craft their strategy and translate it into compelling, meaningful expressions. My work is direct, modern, and refined, with a focus on CPG, hospitality, and wellness — building timeless, impactful design that outlasts fleeting trends, for established brands and startups alike.
With experience spanning consumer product brands, hospitality groups, wellness companies, and lifestyle brands, I adapt my approach to maintain brand consistency across diverse client needs. My portfolio spans logos to comprehensive branding campaigns — websites, collateral, packaging, and content. I've also led storyboarding and large-scale productions, including photoshoots and short films, to bring brand narratives to life.
Prior brands include Frida, Eberjey, The EDITION Hotel, âme Spa, and Fontainebleau Aviation.
Currently booking freelance and consulting projects for Summer/Fall 2026 .